{"id":109,"date":"2018-04-06T15:20:39","date_gmt":"2018-04-06T15:20:39","guid":{"rendered":"http:\/\/labs.icahn.mssm.edu\/earlyinvestigators\/?page_id=109"},"modified":"2020-05-05T20:10:20","modified_gmt":"2020-05-05T20:10:20","slug":"personal-branding","status":"publish","type":"page","link":"https:\/\/labs.icahn.mssm.edu\/earlyinvestigators\/personal-branding\/","title":{"rendered":"Personal Branding"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.0.47&#8243;][et_pb_fullwidth_post_title author=&#8221;off&#8221; date=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; text_color=&#8221;light&#8221; _builder_version=&#8221;3.19.10&#8243; title_font=&#8221;|700|||||||&#8221; title_font_size=&#8221;42px&#8221; background_image=&#8221;https:\/\/labs.icahn.mssm.edu\/earlyinvestigators\/wp-content\/uploads\/sites\/249\/2018\/01\/light-blue-back.jpg&#8221;][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_row _builder_version=&#8221;3.19.10&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.19.10&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.19.10&#8243;]<\/p>\n<h2>What is personal branding?<\/h2>\n<p>&nbsp;<\/p>\n<p><span>In both our look-at-me cultural shift and evolving job market, it\u2019s both helpful and necessary to stand out in order to help you develop and progress your career. A personal brand is for (almost) everyone. It tells others who you are and what you believe in.\u00a0Creating the right personal brand will not only help you be known in your field and consistently land work but it could be<span style=\"color: #000000\">\u00a0<span class=\"tweet_quote\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=http%3A%2F%2Fwww.forbes.com%2Fsites%2Fgoldiechan%2F2018%2F11%2F08%2F10-golden-rules-personal-branding%2F%3FsubId3%3Dxid%3Afr1588705991834jbg&amp;text=%23PersonalBranding%20is%20the%20difference%20between%20%E2%80%9CWho%20are%20you%3F%E2%80%9D%20and%20%E2%80%9CThank%20you%20for%20being%20here%E2%80%9D%20in%20your%20career.&amp;xid=fr1588705991834jbg\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #000000\">the difference between \u201cWho are you?\u201d and \u201cThank you for being here\u201d in your career<\/a>.<\/span><\/span><\/span><\/p>\n<p><span>Ready to create a &#8220;brand&#8221;? Follow the advice below for creating an engaging, unique, and inviting personal brand.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.19.10&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_code _builder_version=&#8221;3.19.10&#8243;]<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/hJXMOruyUV8\" frameborder=\"0\"><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.19.10&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.19.10&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_accordion icon_color=&#8221;#00aeef&#8221; _builder_version=&#8221;3.19.10&#8243; border_color_all=&#8221;#00aeef&#8221;][et_pb_accordion_item title=&#8221;Key ingredients to personal branding&#8221; open=&#8221;off&#8221; _builder_version=&#8221;3.19.10&#8243; title_text_shadow_horizontal_length=&#8221;0em&#8221; title_text_shadow_vertical_length=&#8221;0em&#8221; title_text_shadow_blur_strength=&#8221;0em&#8221; body_text_shadow_horizontal_length=&#8221;0em&#8221; body_text_shadow_vertical_length=&#8221;0em&#8221; body_text_shadow_blur_strength=&#8221;0em&#8221;]<\/p>\n<p><strong>1. Have a focus <\/strong><\/p>\n<p><span>What value do you provide or what problem do you solve? The narrower and more focused your brand is, the easier it is for people to remember who you are. And when it comes time to hire a speaker or a new employee, your narrowed-down brand will be what they remember.\u00a0\u00a0If you\u2019re deeply skilled in one area, your reputation alone will help you build the brand you want.<\/span><strong><\/strong><\/p>\n<p><strong>2. Be genuine and authentic<\/strong><\/p>\n<p><span>There\u2019s an easy way to have an original personal brand\u2014and that is to be genuine and authentic. Building a brand based on who you really are makes your messaging more consistent.\u00a0This may need to start with working out who you really are and how others see you.\u00a0What are your natural inclinations, skills and passions? Use these to your advantage.<\/span><\/p>\n<p><b>3.\u00a0<\/b><strong style=\"font-size: 15px\">Develop your story<\/strong><\/p>\n<p>Help others to understand who you are and what you believe in by developing a story. This can be a personal story or a story about your project or research. Fine tuning this and developing an &#8220;elevator pitch&#8221; will help you tell your story to new people you meet in a compelling and succinct manner.<\/p>\n<p><strong>4. Proactively manage your brand<\/strong><\/p>\n<p>Present your brand practively and consistently \u2013 in person, in writing, and importantly (but often neglected) on social media.\u00a0<span>Keeping a positive attitude and helping others will only help healthily grow your brand in the long run.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Resources to help you build that brand&#8221; open=&#8221;on&#8221; _builder_version=&#8221;3.19.10&#8243; title_text_shadow_horizontal_length=&#8221;0em&#8221; title_text_shadow_vertical_length=&#8221;0em&#8221; title_text_shadow_blur_strength=&#8221;0em&#8221; body_text_shadow_horizontal_length=&#8221;0em&#8221; body_text_shadow_vertical_length=&#8221;0em&#8221; body_text_shadow_blur_strength=&#8221;0em&#8221;]<\/p>\n<p><a href=\"https:\/\/hbr.org\/2019\/03\/to-seem-more-competent-be-more-confident?utm_campaign=hbr&amp;utm_medium=social&amp;utm_source=twitter\">To Seem More Competent, Be More Competent<\/a><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/goldiechan\/2018\/11\/08\/10-golden-rules-personal-branding\/#3e418cbd58a7\">10 Golden Rules of Personal Branding<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is personal branding? &nbsp; In both our look-at-me cultural shift and evolving job market, it\u2019s both helpful and necessary to stand out in order to help you develop and progress your career. A personal brand is for (almost) everyone. It tells others who you are and what you believe in.\u00a0Creating the right personal brand [&hellip;]<\/p>\n","protected":false},"author":256,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Elevator pitch<\/p>","_et_gb_content_width":"","footnotes":""},"class_list":["post-109","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/labs.icahn.mssm.edu\/earlyinvestigators\/wp-json\/wp\/v2\/pages\/109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/labs.icahn.mssm.edu\/earlyinvestigators\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/labs.icahn.mssm.edu\/earlyinvestigators\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/labs.icahn.mssm.edu\/earlyinvestigators\/wp-json\/wp\/v2\/users\/256"}],"replies":[{"embeddable":true,"href":"https:\/\/labs.icahn.mssm.edu\/earlyinvestigators\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":17,"href":"https:\/\/labs.icahn.mssm.edu\/earlyinvestigators\/wp-json\/wp\/v2\/pages\/109\/revisions"}],"predecessor-version":[{"id":1299,"href":"https:\/\/labs.icahn.mssm.edu\/earlyinvestigators\/wp-json\/wp\/v2\/pages\/109\/revisions\/1299"}],"wp:attachment":[{"href":"https:\/\/labs.icahn.mssm.edu\/earlyinvestigators\/wp-json\/wp\/v2\/media?parent=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}